Privacy Policy
Effective October 10, 2026
Short version: we collect what you put in our form so our sales team can get back to you. We only use advertising and analytics cookies if you say yes. You can ask us to delete your information at any time.
Who we are
ChalkLine ("ChalkLine", "we", "us") is a marketing agency that generates leads for home service businesses. ChalkLine is operated by [LEGAL ENTITY NAME], a company registered in [STATE], at [MAILING ADDRESS]. This policy covers this website and the information you give us through it.
What we collect
Information you give us
When you send our contact form, we collect your name, phone number, company name, trade and anything you write in your message.
Information collected automatically
Like most websites, our servers record basic technical information such as your IP address, browser and device type, the pages you visit and the site that sent you here. If you accept cookies, our analytics and advertising tools also collect information about how you use the site. See Cookies and tracking.
How we use it
- To reply to your message and talk with you about our services.
- To contact you by phone, text or email, as described in Calls and texts.
- To understand how the site is used and make it better.
- To measure and improve our own advertising, only if you accept cookies.
- To keep the site secure, prevent spam and meet our legal obligations.
Calls and texts
By sending our contact form, you agree that ChalkLine may contact you at the phone number you provide, by call or text, and by email, about our services. Message and data rates may apply, and message frequency varies. Reply STOP to any text to opt out, or HELP for help. You can also ask us to stop calling or emailing you at any time using the details in Contact us. Agreeing to be contacted is not a condition of buying anything from us.
Cookies and tracking
Cookies are small files a website stores in your browser. We use three kinds:
- Necessary
- Remember your cookie choice and keep the site working. These are always on.
- Analytics
- Tools such as Google Analytics that tell us which pages people visit and how they found us.
- Advertising
- Tools such as the Meta Pixel and Google Ads tags that measure our ads and let us show ChalkLine ads to people who have visited this site.
Analytics and advertising tools only load if you click "Accept" on our cookie banner. If you click "Decline", they don't load. You can change your choice at any time with the link in the footer. If your browser sends a Global Privacy Control signal, we treat it as "Decline".
When these tools run, the companies that provide them (such as Google and Meta) may collect information under their own privacy policies.
Who we share it with
We share your information only with:
- Service providers that help us run the business, such as [FORM / CRM PROVIDER] for storing form messages and [HOSTING PROVIDER] for hosting this site. They may only use it to provide their service to us.
- Analytics and advertising partners, such as Google and Meta, only if you accept cookies.
- Authorities or others when the law requires it, or to protect our rights, our users or the public.
- A buyer or successor if our business is sold or merged, under the same protections as this policy.
We do not sell your personal information.
Our clients' information
We never disclose information about our clients unless they have agreed to it in writing in their contract. Every business named on this site has given permission to appear here.
How long we keep it
We keep form messages and related records for as long as we need them to talk with you, serve you as a client, or meet legal, tax and accounting requirements. After that, we delete them or make them anonymous.
Your choices and rights
You can ask us to:
- tell you what personal information we hold about you;
- correct it;
- delete it;
- stop contacting you for marketing.
Email [PRIVACY EMAIL] and we'll respond within the time the law requires. We may need to confirm who you are first. We won't treat you differently for using these rights.
California residents: depending on your situation, you may have additional rights under California law, including the right to know what we collect and to limit how it is used. You can use them through the same email address. We honor Global Privacy Control signals as described above.
Security
We use reasonable safeguards to protect your information, including encrypted connections and access limited to people who need it. No website or system is perfectly secure, so we can't guarantee absolute security.
Children
This site is for business owners. It is not meant for children under 16, and we don't knowingly collect their information. If you think a child has sent us information, contact us and we'll delete it.
Changes
If we change this policy, we'll update the date at the top of this page. If the changes are significant, we'll make them clear on the site.
Contact us
[LEGAL ENTITY NAME][MAILING ADDRESS]
Email: [PRIVACY EMAIL]
Phone: [PHONE]